Project 7 is a dual-media artistic development; music album and graphic novel. Each half is an entity in itself, an independent work that stands alone. Together they underscore one another's meaning and relevance.

The project portrays the seven deadly sins as found in contemporary society, the struggles of those defeated by the core of these sins and the soul-searching strength needed to oppose them. The seven deadly sins are timeless, still defining the weaknesses and torments found in each and every one of us: Pride, Gluttony, Envy, Lust, Greed, Wrath and Sloth. They are regarded as the core sins from which immoral behaviors evolve.

McKay and his collaborative team have put together a graphic novel and conceptual, alternative rap, theme album focusing on these capital vices.

The graphic novel revolves around anti-hero, Scott Norton. During a period of personal growth, Scott begins to recognize his shortcomings and those of others. Comic-book imagery underscores selected scenes in the novel. The album musically interprets the deadly sins and other growth-stumping emotions. Each track identifies a theme and pairs it with meticulously selected arrangements, tempo and lyric. The result is a holistic, aesthetic experience that draws on the reader's and listener's participation.

The collaborative team includes project mastermind Marty McKay, producer and composer T.J. Gyger, writer Ronda Lee Roberts, lyricists Canibus and Paris, and many more. By taking a team approach to the project, McKay was able to capitalize on the strengths of each team member to bring together a truly unique project that brings a message forward to those lucky enough to discover it. Prepare to be moved.

Scott Norton has an important mission: He wants to rid Sunder City, his hometown, of corruption. He has a few personal vendettas and issues he's determined to resolve. His friends and girlfriend worry that he might be indanger. Soon enough, this proves to be the case. Tragedy strikes and Scott finds himself getting pulled into a vortex of crime, deceit and fear - forcing him to evaluate and question his own direction in life; a reflection that many of us contemplate but few of us take action on.

The book, a collaboration with Ronda Roberts, is an illustrated story that runs parallel to the messages and meanings delivered in Marty McKay’s music. The CD and book underscore one another's importance but do not rely on each other for impact.

A lot of music out there is lacking in substance and meaning. The D.J. and producer have become more important than the MC and even more important than the song’s lyrics and message. Sadly, it appears music has become only about having a catchy hook-line and, label controlled, paid-for, airplay.

McKay and his creative team spent two years researching the seven deadly sins; its history and background, it's many interpretations and meanings. Marty collaborated with top lyricists to achieve and perfect his visions and interpretations even though culmulative writing is non-existent in hip-hop.

Marty worked with various artists including conscious rapper Paris (Guerrilla Funk) and top lyricist Canibus. This creative encounter expanded McKay's universe. With this, he now had a new weapon in his lyrical arsenal - intricate rhyme schemes, complex phrases, perspectives and concepts that would have been unavailable had Marty simply gone it alone. The result is the creation of a lyrical masterpiece.

Lyrics coming soon.

What do you get when you mix drum-driven beats carrying elements of hip-hop together with orchestral strings, emotion inducing melodies, heavy-guitars and vocals that combine rap, singing and screaming? Project 7. This mind blowing crossover album is a unique fusion of all this and more. It will carry you away into another world.

To create this top-notch concept album, Marty McKay sought out the best in the industry. He took top producer and composer T.J. Gyger and his international H2U team on board to design a unique custom-made sound. The album is a journey that begins with track 1 and ends in contemplation. From beginning to end, it is an emotional roller coaster ride on a dynamic soundtrack.

Record executives have been saying for more than a decade that standard albums will lose their appeal; people will only be interested in creating playlists and no one is looking for complete albums, especially one with a concept and message.

McKay is out to prove they are all wrong. He says, "There are still a lot of people out there who can't just listen to key tracks - they want to listen to the whole thing, all the way through and want to come away with an experience."

Check back on this page shortly for free music downloads.

Marty McKay is a concept music artist, singer, rapper and writer. He is the driving producer behind his latest creation: Project 7.

His love affair with music began in the early 1990s, leading him to later on encounter hip hop greats from rap’s golden age such as Public Enemy, Ice-T, and Big Daddy Kane to name a few.

After a few very difficult years disrupted Marty's personal life, he sought release and relief by listening to more aggressive and explosive forms of music. This phase influenced his future music-style. After this, he began DJ-ing, turntablism, experimenting with different sounds.

Taking it up a notch and feeling a need for vocal expression, Marty began with rapping. He later added elements of screaming and singing. The sum of all of these parts has become the unique and eclectic music style that defines Marty today and it is the core of his concept-theme album, the multi-media production: Project 7.